Hey. Nice to meet you.

My name’s Austin Dean. If this is your first time here, welcome. To help you understand what this site is about, let me share a story with you…

The Origin

In the summer of 2016, a 21-year-old kid spent eight hours a day chasing money under the hot San Diego sun. He was selling payment processing software to businesses that didn’t want or need his service. He was promised riches, but all he got was rejection.

He became frustrated, depressed, and angry. So, he quit his job. He channeled his pain into figuring out how to create a life free from office politics and financial limitations.

After months of trial and error, he found the Golden Ticket. This Golden Ticket was Direct Response Marketing.

For the next 11 months, he invested $10,000 into marketing courses and seminars. He devoured countless books on consumer psychology and human behavior. And he spent 1,280 hours honing his craft while working for an online business.

A month after his 23rd birthday, in the heart of Medellin, Colombia, with just a few weeks left of savings… he quit his job, again.

Now, he’s on a mission to build a real business that adds real value to the marketplace. Of course, maintaining the freedom to travel and the time to pursue other interests, like writing, is at the core of this mission.

And, yes—the kid in this story is me (clever, huh?).

The Mission

My work focuses on answering this question: How can twentysomethings create lives they’re excited about?

The first way I attempt to answer this question is by sharing the “behind-the-scenes” of my journey with you. The second way I attempt to answer this question is by studying how others have achieved location and financial independence—while building lives they’re excited about.

How do these people think about work, art, and life? What do they do that the rest of us don’t do, on macro and micro levels? What are their habits, routines, and mental models?

As a side effect of answering these questions, we’ll explore a whole bunch of topics. Topics like health and wellness, psychology and philosophy, marketing and online business, or anything else relevant to our journeys.

And I say “our journeys,” because I’m in the trenches trying to figure this out with you.

The Community

So, if you like what you’ve read so far, and you’re on a similar, unconventional path, consider signing up for my weekly newsletter. It’s one email a week with new articles, new ideas, and new stuff I’m finding.

Cheers,
Austin